The Sunscreen Marketplace
I was surprised to learn that the sunscreen market is as big as it is. About 4 billion dollars a year are spent on sunscreens. However, In America people are not adequately protecting themselves. Sixty percent of Americans actively seek a tan, less than 30 percent use sunscreen while on vacation, and less than 20 percent use sunscreen year round. But times are changing. Americans are becoming more aware of the dangers of exposure to the sun and its links to Cancer and premature aging. But are most people getting protection from the sun with their sunscreen products, and are they safe? The Environmental Working Group claims that more than 84 percent of sunscreen lotions with high SPF levels actually failed to protect sunbathers against all harmful rays, they quickly lose their effectiveness, or their chemical ingredients do more harm than good.